I am an experience designer - designing with business, designing for people.
7 years in UX & UI fields, strong in applying various design approaches to distill user centred value into B2B, B2C and B2E product design.
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Showcase ✨
ARIA - your consultant companion
ARIA - your consultant companion
Led lean UX design process to deliver a genAI solution for supporting consultancy profit growth
GenAIProduct DesignIdeationLean UX approach
💻 Web app
Carbontab
Carbontab
Distilled user-centred value into a hypothesis-driven concept, evidenced by the improved usability score.
IdeationProduct DesignData visualisationHypothesis-driven approach
💻 Web app
PulseVision Global
PulseVision Global
A research compelled the business to shift their planning strategy from delivery-focused to discovery-focused
User ResearchProduct DesignIdeationDouble Diamond approach
💻 Web app
Innovation for tax
Innovation for tax
User ResearchProduct DesignWorkshopIdeationDouble Diamond approach
📱 Mobile
